About Jason

A career across strategy, product and commercial leadership.

I started in strategy and business development, moved through product and market work, and eventually took on full commercial leadership across sales, marketing, RevOps, partnerships and growth.

Why the path matters.

My work is most useful when the company cannot solve the problem inside one function. A strong product can still be hard to sell consistently. A new market can require changes to positioning, proof, organization and sales motion at the same time. An apparently broken sales process can turn out to be an offer or market problem.

I have worked on those questions from several seats: strategy, product marketing, CMO, CCO and CRO. That breadth helps me diagnose the problem across functions instead of defaulting to a single commercial playbook.

I have operated in startups and global companies, in developer platforms, enterprise software, financial technology, simulation, consumer products and large-scale digital businesses.

For essays, current projects, and a broader view of my work, see my personal site.

GitHubImprobableGenesisPayPalYahooCoach

Strategy + business developmentCross-functional growth questions, new markets, business models and resource choices.

Product + marketPositioning, product marketing, launches, segmentation and translating technology into customer value.

Commercial leadershipSales, marketing, RevOps, partnerships, customer success and the operating system that connects them.

Designed ScaleBringing those disciplines together for companies at inflection points, especially when the work spans more than one function.

The question I come back to

What is the company trying to become, and what has to change to get there?

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